| Jet Airways has launched an affiliate marketing | | | | This deal is one of biggest of its kind in the short |
| programme as part of the airline's new digital | | | | history of affiliate marketing in India |
| marketing strategy. | | | | Shoogloo network is an online arm of the |
| The exclusive programme will be managed by | | | | e-commerce consulting group, Shoogloo, and is |
| Shoogloo Affiliate Marketing | | | | powered by the Online Media Group of the UK. The |
| Affiliate partners may integrate Jet Airways' booking | | | | program provides affiliate partners with websites the |
| engine on their site and allow visitors to book Jet | | | | opportunity to partner with Jet Airways, and |
| Airways ticket online. Apart from getting direct | | | | generate revenues p er conversion by promoting the |
| access to the airline's customised booking engine, | | | | airlines web sales, a Jet Airways press release said on |
| affiliate partners also get promotional content and | | | | Wednesday. |
| banners on a regular basis. | | | | The tie-up also provides integration of Jet Airways |
| Belson Coutinho, Jet Airways' general manager – | | | | booking engine on their site and allows visitors to |
| eCommerce & Innovations said, The concept of | | | | book tickets online, the release said, adding that, |
| affiliate marketing is fairly new to the Indian Aviation | | | | these online sales are tracked via a unique Id |
| industry. However, it has become a tried and tested | | | | provided to each affiliate partner. |
| practice in European and North American markets. Jet | | | | This quick and easy to join affiliate program helps |
| Airways, as one of the early adopters of this model | | | | partners earn incremental income on every successful |
| in India, could be setting the stage for others to | | | | transaction referred to the airlines award-winning |
| follow suit. | | | | website by their site, it said. |