Online Travel Company Yatra.com

The profile of Indian travellers visiting internationalorganise such tours on special requests but we
destinations has changed and today many of thembelieve, as a product, large group tours will not last
are able to take snap decisions and plan internationalvery long. Only first-time travellers or senior citizens
travel within a few days, says the online travelwho want the safety of people around them are
company Yatra.com’s cofounder Sabina Chopra.opting for such tours. But youngsters, even when
Earlier, Indians used to plan in advance — at leastthey are first-time travellers, want to go by
30-45 days — for international travel. For instance,themselves and want an individual, customised
for a summer vacation in May-June they would startpackage.
planning in February or March. But for a year now,She also finds that itineraries are getting tweaked by
and thanks to relaxation in visa norms in countriesindividuals who make alterations and add their own
such as Thailand and Sri Lanka where you can getpreferences. Today’s Indian traveller is very
visa on arrival, we are now seeing bookings coming inmature and evolved. He is not willing to take the
as late as 3-7 days from the date of journey.recommendations of the travel agent, he knows his
While youngsters tend to book flights and hotels onmind and has done enough study of the destination
the Website like and plan sightseeing tours and otheron the Net. Most people, she adds, go at least to
interests on their own, Yatra’s holiday packagestwo or three vendors before making up their minds,
are becoming popular too. Some of them haveand negotiate hard for good deals.
booked domestic and international flights from earlierThe average Indian traveller is cost-conscious and
and now want a more mature product like a holidaynormally sets out a budget — between Rs 50,000
package. The flavours of the moment are Thailand,and Rs 1 lakh — and asks the team to work
Macau, Sri Lanka and Singapore, the last for the FIaround it. But then there is also the high-end
event.customer for whom cost is no constraint. Needless
But the trends keep changing. During summer monthsto say, Yatra representatives make destination
European holidays are very popular, but this is thepresentations on their laptops for such customers at
season for shorter breaks and most people aretheir homes.
headed towards east as well as Dubai for 4-5 dayAs for food, Indian vegetarian is the most popular
trips. During winter, leisure tours to Australia areand we do try and arrange vegetarian food — at
popular, as also Switzerland, which is the destinationleast one Indian meal a day — as far as possible.
favoured mainly by honeymooners, says Sabina.We get requests for Jain food from the Gujarat
While a European holiday costs about Rs 1 lakh permarket. But the youngsters are willing to try out local
person, Switzerland packages, including travel, arecuisine, but after 2-3 days all Indians want an Indian
available for Rs 60,000 per person for five nights andmeal!
six days. If needed, Yatra offers assistance withWhile many people pay online for their bookings,
visas at no extra charge in cities from where visasthere are those who prefer to visit one of
are issued.Yatra’s 15 lounges in the country and pay by
Interestingly, Indian travellers are quickly movingcash or cheque. But we do encourage people to pay
away from organised group tours to individual tours.online.
That is the biggest trend that we are seeing. We do