| Do you understand pay-per-click marketing? | | | | Once you know that last month yielded 2000 |
| According to a recent survey by the European Tour | | | | searches you may choose to bid 10 pence per click |
| Operator's Association (ETOA) Search Engine | | | | (its up to you and it depends on the competition). |
| Optimisation and Internet Marketing generally was | | | | You can expect to achieve about a 10-15% click |
| the biggest challenge to its members. | | | | through rate (people who click on your advertisment) |
| For hotels and guesthouses pay-per-click marketing | | | | resulting in about 200-300 visitors at a cost of |
| should be seen as an opportunity - not a challenge. | | | | £20-30 per month. If you get just one booking |
| Depending on your location, clicks - which you bid for | | | | from these visitors you have covered your costs - |
| - can often be as low as 10-20 pence per click. | | | | you do the sums! |
| Because you only pay for those who click, the costs | | | | For hotels, this can be a cost effective way of |
| can be tracked and managed efficiently and within | | | | obtaining bookings from potential guests who are |
| budget. | | | | searching for accommodation in your town or area. |
| So how does pay-per-click work? You initially choose | | | | Of course you must allow your guests to easily turn |
| a keyword or keyword phrase such as 'hotel in | | | | their visit into a booking. By adding EUBookings - at |
| yourtown'. Using the Overture tool described in | | | | just £99 per year - to your web site you allow |
| 'Who's Looking For Your Hotel' you can find out how | | | | customers to book your hotel 24 hours per day - |
| many searches in the previous month were carried | | | | even whilst you sleep! We have found that hotels |
| out for that term - say 2000 for example. | | | | using EUBookings recoup their annual fee within days! |